Shopify Vs. Amazon: Which Should You Use to Sell Online?

When it comes to selling products online, two prominent platforms often come to mind: Shopify and Amazon. Both of these e-commerce giants offer powerful tools and resources to help entrepreneurs and businesses establish an online presence and reach a global customer base. However, choosing between Shopify and Amazon can be a crucial decision that significantly impacts your business’s success. In this article, we will explore the key features and advantages of both platforms to help you make an informed decision about which one best suits your specific needs and goals. Whether you’re a small business owner or a budding entrepreneur, understanding the differences and benefits of Shopify and Amazon will enable you to choose the most suitable platform for your online selling journey.

Shopify VS Amazon

1- Setup and Control


Shopify is a dedicated e-commerce platform that allows you to build and customize your own online store. It provides a user-friendly interface and a range of themes and templates to create a professional-looking website. With Shopify, you have full control over your store’s design, layout, and branding. You can also manage inventory, set prices, and customize the shopping experience for your customers.


Amazon, on the other hand, is a massive online marketplace where you can list your products alongside millions of other sellers. While Amazon provides an easy setup process, you have limited control over the design and branding of your product listings. Amazon also has strict guidelines and policies that you must adhere to, and they can change their rules at any time. This lack of control can make it challenging to establish a unique brand identity on the platform.

2- Branding and Customization


With Shopify, you can create a fully branded online store that reflects your unique identity. You have the flexibility to customize your website’s design, including the logo, colors, and overall aesthetics. This level of control allows you to create a cohesive brand experience for your customers and differentiate yourself from competitors.


On Amazon, your products are listed within the Amazon marketplace, and your brand identity takes a backseat to the overall Amazon brand. While you can create a seller profile and optimize your product listings, the platform’s design and layout remain consistent across all sellers. This uniformity may limit your ability to stand out and establish a strong brand presence.

3- Reach and Customer Base


Shopify allows you to sell on your own online store, giving you the opportunity to drive traffic and attract customers through various marketing channels such as social media, search engine optimization (SEO), and email marketing. However, you are responsible for building and growing your customer base.


Amazon has an enormous customer base and a vast reach. When you list your products on Amazon, you instantly gain access to millions of potential customers who actively search for products to purchase. Amazon also offers services like Fulfillment by Amazon (FBA), which allows you to store your inventory in Amazon’s warehouses and have them handle shipping and customer service. This convenience can be beneficial for businesses looking to leverage Amazon’s existing infrastructure and customer base. Deciding whether Shopify or Amazon is better for you depends on your specific goals and priorities. If you value control over branding, customization, and want to establish a unique online store, Shopify is a solid choice. On the other hand, if you prioritize the vast reach and convenience of a massive online marketplace with an established customer base, Amazon may be the better option.

Uses Of Shopify And Amazon

Shopify is an e-commerce platform that enables businesses to create and manage their own online stores. It provides a wide range of features and tools to support various types of businesses, from small startups to large enterprises. Here are some common use cases for Shopify.


1- Independent Brands

Many independent brands and businesses choose Shopify to create their online presence and sell products directly to consumers. For example, a clothing brand can use Shopify to showcase their products, manage inventory, process payments, and provide a seamless shopping experience to their customers.

2- Dropshipping

Shopify is popular among entrepreneurs who want to start a dropshipping business. Dropshipping involves selling products without stocking inventory. With Shopify’s integrations and apps, sellers can easily connect with suppliers and automate order fulfillment.

3- Subscription-based Businesses

Shopify offers features to support subscription-based businesses. Whether it’s a subscription box service, a membership site, or a recurring product delivery model, Shopify allows businesses to set up and manage subscription plans, billing cycles, and customer management.

4- B2B E-commerce

Shopify can also be used for business-to-business (B2B) e-commerce. Companies that sell products or services to other businesses can leverage Shopify’s features to create a professional B2B online store, manage customer accounts, and offer customized pricing and shipping options.


Amazon is the world’s largest online marketplace, connecting buyers and sellers from around the globe. It offers a massive customer base and a range of selling options. Here are some common use cases for Amazon.

1- Retailers and Manufacturers

Many traditional retailers and manufacturers choose Amazon as a channel to expand their reach and tap into a vast customer base. By listing their products on Amazon, businesses can leverage the platform’s infrastructure, logistics, and marketing to increase sales.

2- Private Label Sellers

Private label sellers create their own branded products and sell them on Amazon. They source products from manufacturers, customize them under their brand, and list them on Amazon’s marketplace. Private label sellers benefit from Amazon’s large customer base and fulfillment services.

3- FBA Sellers

Fulfillment by Amazon (FBA) is a service that allows sellers to store their products in Amazon’s warehouses. Amazon handles the storage, packaging, and shipping of orders on behalf of sellers. This service is popular among sellers who want to outsource logistics and focus on scaling their business.

4- International Expansion

Amazon provides opportunities for sellers to expand their business globally. Through programs like Amazon Global Selling, sellers can list their products on international Amazon marketplaces, reaching customers in different countries without the need to establish a physical presence. It’s worth noting that many businesses use both Shopify and Amazon simultaneously. They might have their own branded Shopify store for building their brand identity and direct customer relationships while also listing some products on Amazon to benefit from its vast customer base and fulfillment services.


Is Shopify better than Amazon for starting a small business? 

Both Shopify and Amazon have their advantages for starting a small business. Shopify provides more control over branding and customization, allowing you to create a unique online store. Amazon, on the other hand, offers access to a massive customer base and convenient fulfillment services. The choice depends on your specific business goals and priorities.

Can I use Shopify and sell on Amazon at the same time? 

Yes, many businesses use both platforms simultaneously. You can have your own Shopify store for brand-building and direct customer relationships, while also listing some products on Amazon to benefit from its large customer base. This hybrid approach can help you maximize your reach and sales potential.

Do I need technical skills to set up a store on Shopify or sell on Amazon? 

Both platforms are designed to be user-friendly, and you don’t necessarily need advanced technical skills. Shopify provides a user-friendly interface and offers ready-made templates to simplify the store setup process. Amazon also provides step-by-step guidance for setting up your seller account and listing products.

Which platform is more cost-effective, Shopify or Amazon? 

The cost-effectiveness of each platform depends on various factors. Shopify offers different pricing plans, starting from basic to advanced options, with additional costs for transaction fees and third-party apps. Amazon has a referral fee structure and other fees associated with selling on its marketplace. It’s important to consider your sales volume, business needs, and associated costs to determine the most cost-effective option.

Can I use Shopify for dropshipping? 

Yes, Shopify can be used for dropshipping. It offers integrations with various dropshipping apps and platforms that allow you to source products from suppliers and automate the order fulfillment process.

How do I market my products on Shopify or Amazon? 

Both platforms provide various marketing tools and integrations. With Shopify, you can leverage social media marketing, SEO, email marketing, and paid advertising to drive traffic to your store. Amazon offers sponsored product ads, brand registry, and other advertising options to promote your products within its marketplace.


Choosing between Shopify and Amazon depends on your specific needs, goals, and priorities as an online seller. If you value control over branding, customization, and want to establish a unique online store, Shopify is a solid choice. It allows you to create and manage your own branded online store, giving you full control over design, layout, and customer experience. Shopify is suitable for independent brands, dropshipping businesses, subscription-based models, and B2B e-commerce. 

On the other hand, if you prioritize the vast reach and convenience of a massive online marketplace with an established customer base, Amazon may be the better option. Amazon provides access to millions of potential customers and offers services like Fulfillment by Amazon (FBA) to handle inventory storage and shipping. It is suitable for retailers, manufacturers, private label sellers, and those looking for international expansion. Ultimately, some businesses adopt a hybrid approach, using Shopify to build their own branded online store while also leveraging Amazon’s marketplace for additional visibility and sales. Before making a decision, carefully consider factors such as branding control, customization options, reach, customer base, fulfillment services, and associated costs. Evaluating your specific business needs and goals will help you determine which platform, whether it’s Shopify, Amazon, or a combination of both, is the best fit for your online selling journey.

Leave a Reply

Your email address will not be published. Required fields are marked *