Ecommerce Website Cost in India

ecommerce website cost in india

If you’re planning to start an ecommerce business in India, one of the first things you’ll need to consider is the cost of building and maintaining a website. 

There are a number of different options available, ranging from free open-source platforms like Magento and WooCommerce to more expensive proprietary solutions like Shopify and BigCommerce. 

Understanding Ecommerce Website Costs

An ecommerce website being built, with a computer, desk, and design sketches

If you are planning to start an ecommerce business in India, it is essential to understand the costs involved in building and maintaining an ecommerce website. The cost of an ecommerce website can vary depending on various factors such as the size of the website, the complexity of the design, the features and functionalities required, and the platform used to build the website.

Factors Affecting Ecommerce Website Costs

Size of the Website

The size of the website is one of the primary factors that affect the cost of building an ecommerce website. The more pages and products you have on your website, the more time and effort it will take to design and develop the website. The cost of building a website with 100 pages will be higher than building a website with 10 pages.

Design Complexity

The design of your ecommerce website is another crucial factor that affects the cost. A simple website with basic design elements will cost less than a website with a complex design that requires custom graphics, animations, and other advanced features.

Features and Functionalities

Basic ecommerce websites with standard features such as product pages, shopping cart, and payment gateway integration will cost less than websites with advanced features such as custom search, product recommendations, and social media integration.

Platform Used

The platform used to build your ecommerce website also affects the cost. There are several ecommerce platforms available in India, such as WooCommerce, Magento, Shopify, and more. Each platform has its own set of features and pricing plans, so it’s essential to choose the right platform that meets your business requirements and budget.


The cost of building an ecommerce website in India depends on various factors such as the size of the website, design complexity, features and functionalities, and the platform used. It’s essential to choose the right ecommerce platform and work with a professional web development team to get an accurate estimate of the cost and build a successful ecommerce website for your business.

Also See: Top 10 Shopify Plugins For WordPress In 2023

Domain and Hosting Expenses

When setting up an eCommerce website, one of the first expenses you will encounter is the cost of registering a domain name and acquiring hosting services. A domain name is the address that people will use to access your website, while hosting is the service that allows your website to be accessible on the internet.

The cost of registering a domain name in India usually ranges from INR 500 to INR 1500 per year, depending on the domain extension. Popular domain extensions like .com, .in, and are more expensive than less common extensions like .xyz or .online. Some popular hosting providers in India include Bluehost, HostGator, and GoDaddy.

In conclusion, the cost of domain registration and hosting services is an essential expense when setting up an eCommerce website in India. 

Design and User Experience

Another important aspect of design is mobile responsiveness. With more and more people using their smartphones to shop online, having a website that is optimized for mobile devices is crucial. This means that the website should be easy to use on a small screen, with clear and easy-to-click buttons.

In terms of cost, a simple and clean e-commerce website can cost anywhere from INR 20,000 to INR 50,000. However, if you require more complex features such as a custom design, advanced search functionality, or integration with third-party platforms, the cost can increase significantly.

Overall, a well-designed e-commerce website can help improve your business’s online presence and increase sales. It is important to consider the user experience and mobile responsiveness when designing your website, and to factor in the cost of these features when budgeting for your project.

Ecommerce Functionality and Features

When it comes to building an ecommerce website, it is important to consider the functionality and features that will be required for your business to succeed. Here are some of the key elements that you should include in your ecommerce website:

User-Friendly Navigation

Your ecommerce website should have a clear and easy-to-use navigation system that allows customers to quickly find what they are looking for. This can include a search bar, categories, and filters that allow customers to sort products by price, color, size, and other attributes.

Product Pages

Each product on your ecommerce website should have a dedicated page that includes detailed information about the product and its features, specifications, and images. 

Shopping Cart and Checkout

Your ecommerce website should have a shopping cart and checkout system that is easy to use and secure. This can include features such as the ability to add and remove items from the cart, multiple payment options, and a confirmation page that summarizes the order details before the customer completes their purchase.

SEO Optimization

To ensure that your ecommerce website is visible to potential customers, it is important to optimize it for search engines. This can include features such as meta tags, descriptions, and keywords that are relevant to your products and target audience.

Also See: How To Make Ecommerce Copy The Best

Content Management Systems

When it comes to creating an ecommerce website, you need a Content Management System (CMS) to manage your website’s content. There are several CMS options available in India, and each has its own advantages and disadvantages.

Open Source CMS

Open-source CMS like WordPress, Magento, and Drupal are free to use and have a large community of developers. These CMSs are highly customizable and offer a wide range of plugins and themes. However, you will need to hire a developer to customize the CMS to your specific needs, which can increase the overall cost.

Proprietary CMS

Proprietary CMS like Shopify and BigCommerce are owned by the company that develops them. These CMSs are easy to use and offer a range o

f features, but they come with a monthly fee. The cost of proprietary CMSs can vary depending on the features you need.

Custom CMS

If you have specific requirements that cannot be met by open-source or proprietary CMSs, you can opt for a custom CMS. A custom CMS is built from scratch and is tailored to your specific needs. However, this option is the most expensive and time-consuming.

Open-source CMSs are a good option if you have technical knowledge or can hire a developer. Proprietary CMSs are easy to use and offer a range of features, but they come with a monthly fee. Custom CMSs are the most expensive option but are tailored to your specific needs.

Also See: Shopify Vs. Amazon: Which Should You Use to Sell Online?

Website Maintenance and Support

Maintaining and supporting an ecommerce website is crucial for its success. You need to ensure that your website is always up and running smoothly, and any issues are resolved quickly. Here are some factors to consider when it comes to website maintenance and support:


This is a top priority for ecommerce websites. You need to ensure that your website is protected from hackers and cyber attacks. Installing an SSL certificate is essential to secure your website and protect your customers’ data. You should also regularly update your website’s software and plugins to prevent vulnerabilities.

Technical Support

You need to have access to technical support to quickly resolve any issues with your website. You should also consider the level of technical expertise required to maintain your website and ensure that you have access to the necessary resources.

Overall, website maintenance and support are critical for the success of your ecommerce website. By investing in reliable hosting, security, backup, and technical support, you can ensure that your website is always up and running smoothly.

Marketing and SEO Strategies

When it comes to ecommerce websites, marketing and SEO strategies are crucial for driving traffic and increasing sales. Here are some effective strategies you can implement for your ecommerce website in India:

1- Content Marketing

This is a powerful way to attract and engage customers. By creating high-quality, informative content such as blog posts, videos, and infographics, you can establish your brand as an authority in your industry. 

2- Social Media Marketing

Social media platforms like Facebook, Instagram, and Twitter are great channels for promoting your ecommerce website. It’s important to choose the right social media channels for your business and create a consistent brand voice across all platforms.

4- Email Marketing

It’s important to create engaging and personalized emails that resonate with your audience.

By implementing these marketing and SEO strategies, you can increase your ecommerce website’s visibility, attract more traffic, and drive sales.

Also See: What Does An ECommerce Writer Do?

Legal and Compliance Costs

When it comes to setting up an ecommerce website in India, there are several legal and compliance costs that you need to consider. These costs can vary depending on the nature and size of your business, as well as the state in which you operate.

One of the key legal requirements for ecommerce businesses in India is to register for a GST (Goods and Services Tax) number. This is a mandatory requirement for all businesses with an annual turnover of more than Rs. 20 lakhs. The cost of obtaining a GST number varies depending on the state in which you operate, but it typically ranges from Rs. 1,000 to Rs. 5,000.

In addition to the GST registration, ecommerce businesses in India also need to comply with other legal requirements such as the Information Technology Act, the Consumer Protection Act, and the Payment and Settlement Systems Act. These acts lay down various rules and regulations that businesses need to follow in order to protect consumer rights and ensure fair business practices.

To ensure compliance with these acts, ecommerce businesses may need to hire legal professionals or consultants.

The cost of hiring legal professionals can vary depending on their experience and expertise, but it typically ranges from Rs. 10,000 to Rs. 50,000. Apart from the legal and compliance costs, ecommerce businesses in India also need to invest in security measures to protect their customers’ data and prevent cyber attacks. This may include investing in SSL certificates, firewalls, and other security software.Overall, legal and compliance costs can add up quickly for ecommerce businesses in India.

Also See: Ecommerce Business Ideas

Additional Costs and Considerations

When building an e-commerce website in India, it’s important to consider the additional costs that come with running an online business. Here are a few factors to keep in mind:

Payment Gateway Fees

One of the most significant costs associated with e-commerce websites is payment gateway fees. These fees are charged by payment gateway providers for processing online transactions. In India, popular payment gateway providers like Paytm, Razorpay, and Instamojo charge a transaction fee ranging from 1.5% to 2.5% per transaction. It’s important to factor in these fees when calculating your overall website costs.

Shipping Costs

Another important consideration for e-commerce websites is shipping costs. Depending on the size and weight of your products, shipping costs can vary significantly. It’s important to research different shipping providers and their rates to find the most cost-effective option for your business.

Marketing and Advertising

To attract customers to your e-commerce website, you’ll need to invest in marketing and advertising. This can include paid advertising on social media platforms like Facebook and Instagram, as well as search engine marketing (SEM) to improve your website’s visibility on search engines. It’s important to budget for these costs to ensure that you can reach your target audience effectively.

Website Maintenance

Finally, it’s important to consider the ongoing costs of website maintenance. This includes updating your website’s software, fixing any bugs or errors, and ensuring that your website is secure. While some website maintenance tasks can be done in-house, it may be more cost-effective to outsource these tasks to a professional web developer.

Overall, building and running an e-commerce website in India can be a complex and costly process. By considering these additional costs and factors, you can ensure that you’re prepared for the expenses associated with running an online business.

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